Serie Expert has been delivering professional haircare solutions since 2000, with exclusive formulas and active ingredients for all hair needs. Because each woman’s hair is unique, differing according to several criteria: hair type, past treatment and beauty routines, Serie Expert can meet different needs and desires of each person.
A professional formula with resveratrol, powerful polyphenol, which protects the colour from fading, and the fibre from damage for perfect salon coloured hair. Gently removed of impurities, hair is instantly soft and protected.
Colour Protection
• Colour protection from fading x6 more shine
• Up to 8 weeks against colour fading
A colour radiance conditioner infused with resveratrol, protects colour from fading, and the fibre from damage. Hair is more resistant, hydrated, easier to detangle and softer.
Colour Protection
• 8 weeks against color fading
• Colour protection from fading x6
Infused with gold Quinoa + Protein, the professional formula of the Instant Resurfacing Shampoo immediately cleanses and restructures damaged hair, while leaving it with a lightweight touch.
Nutrition. Repair.
• Shinier and softer hair
• Lightweight touch
• Resurfaced and less damaged hair
Showcase the beauty of grey, white or light blonde hair with this colour clarifying purple shampoo. The neutralising system, counteracts unwanted brassy tones.
Colour protection
• Neutralises
• Anti-yellowing
• Enriched with magnesium
• Enhances colour shine
• Softens the feel of hair
This shampoo offers just the right dose of nourishment to dry hair. Glycerol helps to hydrate and nourish, while coconut oil brings shine to the hair. Leaves the hair softer, more supple and shinier.
Treat damaged hair
• Leaves hair nourished
• Hair feels softer and appears shiner
• Silcone-free
This conditioner offers just the right dose of nourishment to dry hair. Glycerol helps to hydrate and nourish, while coconut oil brings shine to the hair. Cleanses and leaves the hair softer, more supple and shinier.
Treat damaged hair
• Leaves hair nourished
• Hair feels softer and appears shiner
• Silcone-free
Give your hair an anti-gravity effect boost with this clear shampoo that boosts the look of your hair volume. The shampoo cleanses and gently purifies.
Volumised hair
• Adds volume
• For fine hair
• Root lifting effect
• Hair feels nourished
This conditioner helps bring volume to fine hair. Light weight formula for conditioning without weighing the hair down, perfect for limp hair or hair lacking bounce
Volumised hair
• Adds volume
• For fine hair
• Root lifting effect
• Hair feels nourished
Naturally blessed with tousled waves or gorgeous curls? This high-tech shampoo is just what you need to enhance or define your naturals curls. Curls are moisturised and definition is enhanced
Curly hair
• Enhances the look of waves
• Defines the look of curls
• Supported with Glycerin which is known for its hydrating properties.
A thickening blow-drying lotion to fortify fine and delicate hair, protecting it from the heat of blow-drying. It will leave your hair softer and natural to the touch. Disappears after brushing and leaves no visible residue, allowing styles to be worked and reworked.
Spray
• Leaves no residue
• Can use on wet hair
• Leaves hair feeling soft
• Creates volume
Serie Expert has been delivering professional haircare solutions since 2000, with exclusive formulas and active ingredients for all hair needs. Because each woman’s hair is unique, differing according to several criteria: hair type, past treatment and beauty routines, Serie Expert can meet different needs and desires of each person.
Spray. A thickening blow-drying lotion to fortify fine and delicate hair, protecting it from the heat of blow-drying. It will leave your hair softer and natural to the touch. Creates volume and gives hair natural movement. Volume Architect disappears after brushing and leaves no visible residue, allowing styles to be worked and reworked.
• Leaves no residue
• Can use on wet hair
• Leaves hair feeling soft
• Creates volume
Volume. A heat-activated spray that gives shape, and memory to the hair. Pli can also be used as a styling primer to add body and discipline to the look, while keeping a soft texture and natural feel.
Hold. Texturised hair. A sculpting fibrous paste to mould, shape and define the hair with a natural-looking shiny finish.
Control. A smooth control gel-cream, 24h-hour humidity control. Hairstyles from extra-sleek to supple blow dries with shine & softness.
Anti-frizz. Curly Wavy hair. For unruly curls. It's perfect for achieving smooth, sleek looking curls but with a natural bouncy feel to the hair. The cream core helps smooth the look of frizz. While the gel works to give a shiny look, and add movement back into the hair. If you love curls to look beautifully defined, but naturally bouncy and free, this is a styling essential for you.
Hold & Volume. The first multi-use gel-to-foam styler that you can transform in your hands. Super versatile, it works from a light hold control gel to a volume foam.
Hold & Volume. The first multi-use liquid-to- paste styler that you can transform in your hands. Super versatile, it works from a thermo-protective blow dry lotion to a fibrous texturizing paste.
Curly Wavy hair | Texturised hair. Beach Waves’ texturising salt spray gives you that on-trend beachy hair effect, without the rough touch. The styling essential for a matte texturized look.
Hold. Styling spray. A directional fixing and finishing pump spray for high precision application. It brings a natural-looking shine holds styles all day long.
Texturised hair. Depolish is L’Oréal Professionnel’s destructuring and workable paste. The TECNI.ART must-have to deconstruct and mattify hair for a rough, unpolished look you can endlessly remodel.
Hold. Shine. Gel. Fix Max comes with a pleasant and refreshing fragrance. This gel won’t make your hair sticky and won’t leave any residue on the scalp but only soft and shiny hair.
Invisible dry shampoo. Oil-absorbing invisible* dry shampoo, no-alcohol.Talk to our team if this product is right for you. Perfect second-day hair, next-day hair low bun, texturized lengths and refreshed roots.
Smoothe. Tecni-Art’s strongest fixing spray. Triple diffusion dry mist, 24-hour extreme hold* and humidity protection. Extra-strong, long-lasting, quick drying hold without crunchiness. A must-have to keep hair in place and tight.
Hold. Styling spray. A directional fixing and finishing pump spray for high precision application. It brings a natural-looking shine holds styles all day long.
Volume. Helps you create big hair with extra volume and a strong hold without weighing hair down.
Closed 24th Dec to 9th Jan 2024
Closed 24th Dec to 9th Jan 2024